AI Insights · Timothy · April 2023
Top 5 Film & Television Apps in Latin America Q1 2023 Performance
Discover the performance trends of the top 5 Film & Television apps in Latin America during Q1 2023, including insights on downloads, revenue, and active users.
In the first quarter of 2023, the top Film & Television applications in Latin America showcased interesting trends in downloads, revenue, and active user metrics. Here's a detailed look at the performance of the five leading apps: Netflix, ViX: TV, Fútbol y Noticias, Pluto TV: Watch & Stream Live, HBO Max: Stream TV & Movies, and Disney+.
Netflix saw a stable revenue stream throughout Q1 2023, peaking at approximately $173K in the final week of February. Weekly downloads experienced a decline from 1.3M in early January to 844K by the end of March. Active users decreased from 62.4M at the beginning of the quarter to 51.1M by the end.
ViX: TV, Fútbol y Noticias had a notable surge in weekly revenue, peaking at around $220K in early January. Downloads peaked at 1.6M in the week of January 23 before declining to 581K by the end of March. Active users also showed a similar trend, peaking at 6.7M in mid-January and settling at 5.4M by the end of the quarter.
For Pluto TV: Watch & Stream Live, weekly downloads fluctuated significantly, with a peak of 1.4M in the week of March 20. Active users increased from 3.4M in early January to 4.4M by the end of March.
HBO Max: Stream TV & Movies showed strong revenue performance, peaking at approximately $1.4M in mid-March. Downloads hit a high of 1.1M in the week of January 16 and ended the quarter at 671K. Active users saw an upward trend, starting at 7.9M in late December and peaking at 9.9M in late February before dropping to 7.8M by the end of March.
Finally, Disney+ maintained a steady revenue stream, peaking at around $1.4M in early January. Weekly downloads showed a declining trend, starting at 864K in early January and dropping to 561K by the end of March. Active users also declined from 10.2M in late December to 8.3M by the end of the quarter.
These insights highlight the dynamic nature of the Film & Television app market in Latin America. For more detailed analytics and insights, visit Sensor Tower.
